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Stock impact report

Spotify's Price Hike: Why Subscribers Will Pay Up [Yahoo! Finance]

Spotify Technology S.A. Ordinary Shares (SPOT) 
Last spotify technology s.a. ordinary shares earnings: 4/29 06:00 am Check Earnings Report
Company Research Source: Yahoo! Finance
Investments in audiobooks and video podcasts have created a comprehensive super bundle that increases subscriber retention and justifies higher monthly fees. Wall Street analysts remain bullish on the long-term growth story because the company is effectively leveraging its dominant market position to drive value. Interested in Spotify Technology? Here are five stocks we like better. In the middle of January, Spotify Technology (NYSE: SPOT) made a decisive move in the U.S. streaming market. The company announced it will raise the price of its Individual Premium plan from $11.99 to $12.99 per month. This change, effective in February, marks the third price adjustment in recent years. Concurrent increases will also affect the Duo plan, raising it to $18.99, and the Family plan, which will hit $21.99. The immediate market reaction was mixed. The stock pulled back approximately 4% following the news, and as of mid-January 2026, shares are trading around $510. This reflects a broad Show less Read more
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