Social Media is Now the Top Source for Breaking News, New Sprout Social Research Finds
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: GlobeNewswire
Despite social’s leading role in news discovery, 88% of people report declining trust in social media news due to the rise of AI-generated content56% of consumers report seeing “AI slop” often or very often on their social feeds 66% of users are more selective about what they engage with on social than they were a year ago CHICAGO, March 25, 2026 (GLOBE NEWSWIRE) -- According to a new study from Sprout Social (NASDAQ: SPT), an industry-leading provider of social media management and analytics software, social media is now the primary channel for breaking news discovery, overtaking TV, also ahead of podcasts, news apps, and print media. Sprout Social’s Q1 2026 Pulse Survey shows this trend is even stronger among Gen Z, with roughly half (51%) of this generation also wanting news organizations and reporters to be even more active on social. However, the findings reveal a simultaneous rise in skepticism among consumers about the news they see in their feeds. In fact, 88% say AI-gener
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- 2/26/26 - Beat
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- 3/13/26 - Form 8-K
- 3/12/26 - Form 4
- 3/11/26 - Form 144
- SPT's page on the SEC website