New Research Reveals Influencers Significantly Drive Purchasing Decisions [Yahoo! Finance]
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: Yahoo! Finance
CHICAGO, April 25, 2024 (GLOBE NEWSWIRE) -- Influencers have cemented themselves as key components of modern marketing strategies, and new research reveals the significant power they have in directly shaping consumer purchasing behaviors. According to The 2024 Influencer Marketing Report released today by Sprout Social, an industry-leading provider of cloud-based social media management software, 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts, with 30% trusting influencers more today than they did just six months ago. The report surveyed 2,000 consumers and 300 influencers to uncover their influencer marketing perspectives today and predict how the landscape will evolve in the future. The findings illustrate how influencers are highly trusted catalysts of buying decisions, but their revenue impact becomes even greater when considering the preferences of Gen Z, whose buying power is quickly growing. Gen Z consumers reportedly trust influe
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News
- Sprout Social, Inc. (NASDAQ: SPT) had its price target lowered by analysts at Canaccord Genuity Group Inc. from $70.00 to $50.00. They now have a "buy" rating on the stock.MarketBeat
- Investigation Into Sprout Social, Inc. (SPT) Announced by Holzer & Holzer, LLCGlobeNewswire
- Sprout Social, Inc. (NASDAQ: SPT) had its price target lowered by analysts at Morgan Stanley from $65.00 to $49.00. They now have an "equal weight" rating on the stock.MarketBeat
- Why Sprout Social (SPT) Shares Are Trading Lower Today [Yahoo! Finance]Yahoo! Finance
- Sprout Social, Inc. (NASDAQ: SPT) had its "market perform" rating re-affirmed by analysts at William Blair.MarketBeat
SPT
Earnings
- 5/2/24 - Beat
SPT
Sec Filings
- 5/3/24 - Form 10-Q
- 5/2/24 - Form 8-K
- 4/15/24 - Form 8-K
- SPT's page on the SEC website