Sprout Social Releases First-Ever Social Media Dictionary, Unveiling the Viral Words That Defined Culture in 2025
Sprout Social, Inc - Class A (SPT)
Last sprout social, inc - class a earnings: 2/26 04:10 pm
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Source: GlobeNewswire
CHICAGO, Dec. 03, 2025 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today released its first-ever Social Media Dictionary, a comprehensive analysis of the words, phrases and viral movements that shaped global culture in 2025. Drawing on a year of cross-platform conversations, Sprout’s analysis shows how hyper-niche trends, AI-driven discovery and community-led content reshaped language and culture. The Dictionary highlights how social intelligence not only reveals what resonated in 2025, but also helps brands anticipate the emerging trends that will keep them competitive in the year ahead. The Top Words of 2025 At the top of the list, Aura is Sprout’s 2025 Word of the Year, which generated 31.9 billion impressions across major social networks. From “aura-farming” to “aura-maxxing,” the term’s explosive rise exemplifies how viral micro-moments can rapidly transform into global cultural phenomena.
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