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Stock impact report

Square Could Benefit From Increased Marketing Spending [The Motley Fool]

Block, Inc. Class A, (SQ) 
Last block, inc. class a, earnings: 2/26 04:05 pm Check Earnings Report
US:NYSE Investor Relations: squareup.com/about/investors
Company Research Source: The Motley Fool
Square Could Benefit From Increased Marketing Spending Adam Levy ( TMFnCaffeine Mar 8, 09 at 0:7PM Square NYSE:SQ On the company's latest earnings call, newly installed CFO Amrita Ahuja pointed to the company's three- to four-quarter payback period for new merchants. That's improved from a couple years ago, when management used to say it was four to five quarters. Square is seeing a positive return on its marketing dollars in less than a year now. Ahuja also told analysts over 80% of large sellers -- an increasingly important piece of Square's business -- self on-board. In other words, they hear about Square through word of mouth or brand advertising and go to the website and sign themselves up without much effort on Square's part to sell to them. Square's marketing and sales expense totaled just .% of revenue last year. That's up from .% in 07, but still relatively low. First Data NYSE:FDC Global Payments NYSE:GPN These are the companies Square is competing against for large merchant Show less Read more
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