Wix launches a new suite of products for support, sales and marketing [TechCrunch Blog]
Block, Inc. Class A, (SQ)
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Source: TechCrunch Blog
Wix is taking a big step beyond website building today with the launch of a suite of products called Ascend . PR Manager Matt Rosenberg explained that just as Wix was founded with the aim of “demystifying and democratizing how you get online,” Ascend has a similar mission: “You don’t have to be a developer and designer to bring the same thing to business management and marketing.” Other website builders like Squarespace and Weebly ( now owned by Square ) have also introduced marketing tools, but Ascend seems like a particularly ambitious expansion, encompassing 20 products in areas like chat, memberships, email marketing and search engine optimization (in some cases, these are existing Wix products being brought under the Ascend umbrella). For example, Nitzan Achsaf, the company’s vice president and general manager of customer experience, demonstrated how a (fictional) tennis instructor could use the various Ascend products to answer questions fro
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