Sequential Brands Group Announces New Category Expansion for GAIAM Yoga, Fitness & Wellness Brand
Sequential Brands Group, Inc. (SQBG)
Last sequential brands group, inc. earnings: 11/8 08:00 am
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Source: GlobeNewswire
NEW YORK, June 13, 2019 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) announced today that it has signed a partnership for GAIAM—the yoga, fitness and wellness brand—to expand the brand into the growing natural personal care and wellness space. A line of GAIAM branded specialty bath and personal care products is expected to launch next year and be available online and at retailers nationwide. The aromatherapy driven line will consist of pure essential oils and feature scents that refresh as well as clean. The products will be convenient and affordable and include the names of the mindsets they are meant to invoke such as energy, mindfulness and unity. “The development of a GAIAM personal care collection is the brand’s first foray into the natural personal care and wellness market, a rapidly growing industry. This market presents a
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