Toys R Us tries for a comeback a year after going out of business [CNBC]
Sequential Brands Group, Inc. (SQBG)
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Source: CNBC
Toys R Us tries for a comeback a year after going out of business Andrew Harrer | Bloomberg | Getty Images A Toys R Us Inc. retail store in Frederick, Maryland, U.S., on Monday, April 16, 2018. Some former Toys R Us executives are looking to bring back the iconic retailer — Geoffrey the Giraffe and all. liquidated its business last year As of Jan. 20, several former Toys R US executives began running run a company called "Tru Kids" to manage those brands, said Richard Barry, new president of Tru Kids and former chief merchandising officer of Toys R Us. Tru Kids is headquartered in Parsippanny, New Jersey, a 20 minute drive from Toys R Us' former headquarters in the town of Wayne. Other employees include former Toys R Us and Babies R Us workers, though it will be a "much tighter team overall" than than those employed by its predecessor, Barry said. Its vice chairman will be Yehuda Shmidman, former CEO of Sequential Brands, the brand licensing company that runs labels like Martha Stewar
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