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Stock impact report

Betfred Deepens Technology Partnership With Sportradar to Ensure a Long-Term and Sustainable Retail Betting Offering

Sportradar Group AG (SRAD) 
Company Research Source: GlobeNewswire
ST GALLEN, Switzerland, Feb. 04, 2026 (GLOBE NEWSWIRE) -- Betfred has extended and expanded its longstanding agreement with Sportradar (NASDAQ: SRAD). As part of the agreement, Sportradar will upgrade the retail platform technology underpinning the operations of Betfred’s 1,300 retail outlets nationwide, ensuring a sustainable and engaging betting offering is available on the UK high street. The additional multi-year scope of work further strengthens a partnership built over the past decade. Sportradar’s future ready retail platform enables faster operations and effective risk control. The technology allows Betfred to handle intense data loads around big sporting moments and scale in real-time as bets are placed, ensuring bettors can engage with their sports and place a wager regardless of an event’s popularity. Under the terms of the agreement, Sportradar will oversee continuous improvements to the Betfred retail platform to ensure ongoing operational excellence and adherence to Show less Read more
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