BIGtoken and Publicis Groupe Release Second Research Study, Exploring Evolving Consumer Behaviors
SRAX, Inc. (SRAX)
Last srax, inc. earnings: 11/14 04:05 pm
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Source: Business Wire
As part of an ongoing project, Publicis Groupe activated SRAX’s BIGtoken to gain valuable insights about consumers’ changing consumption behaviors during this critical period. LOS ANGELES--(BUSINESS WIRE)--SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, releases a Mother’s Day research study with Publicis Groupe, one of the largest marketing and communications companies in the world.Activating BIGtoken’s Lightning Insights, Publicis Groupe surveyed BIGtoken users across it’s panel of millions of consumers to examine the ways in which consumers are purchasing and celebrating Mother's Day. This study is the second part of an ongoing project with Publicis Groupe where we explore how consumption behaviors are evolving during this critical time of the year.Per the study, 84% of respondents celebrated Mother’s Day in some way this year, with 49% having hosted a virtual Mother’s Day gathering in light of the stay-at-home orders. In addition,
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