The Innovation Allowing Consumers To Own Their Data: Interview with Chris Miglino CEO SRAX [Forbes]
SRAX, Inc. (SRAX)
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Source: Forbes
The Innovation Allowing Consumers To Own Their Data: Interview with Chris Miglino CEO SRAX Right now consumer data marketing is a $130 billion business and what is most profound is that the money isn’t actually going to the person who really should own the data – you. Imagine a typical day when you buy gas for your car, go out to lunch, buy a blouse on the web and then meet some friends at the movies. Nothing special. right? But actually, what is happening is you’ve left a data trail and your data is being used and sold by others. Seems unfair. You should be able to own your data. I recently spoke with CEO, Chris Miglino of Social Reality, Inc. (SRAX) who is changing the model and democratizing data so that you actually can own your own data. Chris explains what I found to be one of the most innovative concepts of our time which is called BIGtoken. Chris Miglino and Robert Reiss with BIGtoken Kenn Brown Robert Reiss: SRAX is committed to making sure that the consumer owns their data.
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