South Africa's SPAR steps up battle for affluent and discount shoppers [Reuters]
SHOPRITE HLDGS LTD S/ADR (SRGHY)
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Source: Reuters
and discount grocery stores while also entering new niche retail markets, its chief executive said on Thursday. South African grocery retailers have been refining their strategies to appeal to both affluent and low-income customers, to gain a bigger share of customers' wallets. They are also moving into new non-food markets by opening standalone stores for such items as pet and baby supplies, clothing and outdoor adventure products to help diversify and generate additional income. While rivals including the country's leading grocer, Shoprite (SHPJ.J) , opens new tab , and Pick n Pay have distinctive brands that serve the different income groups, SPAR has fallen behind. "With SPAR, what we have been struggling with in the last while is that, because we tried to cover both markets with one brand, being able to draw that distinction has probably been a challenge in the last while," SPAR Group's CEO, Angelo Swartz, told reporters. "So we've found ourselves at the crossroads."
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