What We're Getting Wrong About AI and Advertising [Yahoo! Finance]
System1, Inc. Class A (SST)
Company Research
Source: Yahoo! Finance
Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo's AI-generated "Come Back Stronger" campaign. The purpose of the ad was to boost Volvo's visibility in Saudi Arabia; it was also Volvo's first commercial entirely crafted using AI. Visuals came from Midjourney, production was handled by Runway, and the script, conceived by humans, was fine-tuned by ChatGPT. The ad didn't feature a single Volvo vehicle. Instead, it focused on themes of resilience, progress, and cultural identity, aligning with the nation's Saudi Vision 2030 initiative and its broader societal changes. And that's where the conversation took a turn. The backlash: When AI becomes the headline The response to "Come Back Stronger" was swift and polarizing. Critics questioned why a Volvo ad featured no Volvo cars. (One critic noted that the lack of vehicles stemmed from AI's difficult
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- System1 Receives Notice of Non-Compliance with New York Stock Exchange Listing Rules [Yahoo! Finance]Yahoo! Finance
- System1 Receives Notice of Non-Compliance with New York Stock Exchange Listing RulesBusiness Wire
- UK Penny Stocks: 3 Hidden Gems With Market Caps Below £2B [Yahoo! Finance]Yahoo! Finance
- System1 to Participate in Upcoming Investor ConferencesBusiness Wire
- 1.org, the Free Search Engine That Gives Ad Revenue to Charity, Launches with $100,000 Giving Tuesday Pledge to Support Nonprofits [Yahoo! Finance]Yahoo! Finance
SST
Sec Filings
- 12/12/25 - Form 8-K
- 12/3/25 - Form 8-K
- 12/2/25 - Form SCHEDULE
- SST's page on the SEC website