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Stock impact report

Stagwell and Emberos Launch Agentic Tool to Help Brands Navigate AI Search [Yahoo! Finance]

Stagwell Inc. - Class A (STGW) 
Company Research Source: Yahoo! Finance
The company's latest offering, Stagwell Search+, is built in partnership with Emberos , a startup specializing in AI visibility. Built by Assembly, Stagwell's global omnichannel media agency, the platform is designed to propel a brand's discoverability, visibility, positive sentiment and business outcomes from Ai search experiences, according to Dan Roberts, global svp of search, Assembly. Search+ has been piloted with a handful of clients over the past year, and Stagwell is now scaling it across its agency network. Among early users, one software brand saw a 57% increase in visibility in AI Overviews, according to Assembly. The tool has also become part of Assembly's pitching strategy and has contributed to new business wins, though Roberts declined to share specifics. How people find information online has shifted over the past year. According to a January survey of 500 consumers by Search Engine Land, now begin their searches with an AI chatbot-such as ChatGPT, Gemini, or P Show less Read more
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