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Stock impact report

News Media Canada: More Than Two-Thirds of Canadians Are Supportive of the Federal Government Committing a Portion of Its Advertising Spend to Canadian-Owned Media [Yahoo! Finance]

Stagwell Inc. - Class A (STGW) 
Company Research Source: Yahoo! Finance
government should adopt a "Buy Canadian" approach and commit a percentage of its advertising budget to Canadian-owned media. "Canadians are supportive of the federal government committing a percentage of its advertising budget to Canadian-owned media," said Paul Deegan, president and chief executive officer of News Media Canada. "A 25 per cent advertising set-aside for news, done right, can ensure the Government of Canada reaches the 86 per cent of Canadians who engage with newspaper content each week in a brand safe environment." In 2024, the Government of Ontario directed that the largest four government agencies (LCBO, the Ontario Cannabis Store, Metrolinx and the Ontario Lottery and Gaming Corporation) to allocate a minimum of 25 per cent of their annual advertising spending for Ontario publishers. The government made a similar commitment with its own advertising spending. This has made an immediate and meaningful difference to many news titles. "The Ontario government's adv Show less Read more
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