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Stock impact report

Fiat Aims to Launch a New “People's Car” Priced Below €15,000 [Yahoo! Finance]

Stellantis N.V. Common Shares (STLA) 
Company Research Source: Yahoo! Finance
At the Brussels Motor Show in early 2026, Fiat CEO Olivier François acknowledged in an interview with Auto Infos what many customers and industry observers had already concluded: Fiat has become too expensive. According to François, the company's top priority is now clear and unequivocal, bringing a brand-new car to market with a starting price below the symbolic €15,000 threshold. François' candid remarks were notable not just for their content but also for their tone. Publicly admitting that recent pricing no longer aligns with Fiat's historical image as a maker of simple, affordable cars marked a turning point. Under the broader strategy of Stellantis, several brands were pushed upmarket, and Fiat was no exception. That shift, however, came at a cost. Models such as the all-electric Fiat 600, launched at prices exceeding €30,000, symbolized this departure from Fiat's roots. Combined with steadily rising prices across the lineup, the result was a significant erosion of Fiat's po Show less Read more
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