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Stock impact report

New Car Sales Winners and Losers of Q1 2026: Toyota RAV4 Sales Collapse as America's Favorite Disappears From Top 10 [Yahoo! Finance]

Stellantis N.V. Common Shares (STLA) 
Company Research Source: Yahoo! Finance
The Ford F-Series held its place at the top of the charts for what feels like the hundredth consecutive quarter. The Toyota RAV4, America's favorite non-truck for eight years running, fell out of the top ten entirely. And the Ford Explorer, a model most people had written off as a safe, boring family hauler, posted a 29.7% year-over-year jump to dominate the three-row SUV segment. Cox Automotive's Q1 2026 data, released in late March and early April, paints a picture of an auto market that's shrinking and shifting in real time. Total industry sales came in around 3.7 million units, a 6.5% drop from Q1 2025, with every major automaker except Mercedes-Benz posting year-over-year declines. The seasonally adjusted annual rate settled around 15.8 million, a full tick below last year's pace. Higher prices, still-elevated interest rates, the end of EV tax credits, and general consumer fatigue have combined to produce the slowest quarter in years. But, despite this, we still have the wi Show less Read more
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