Blue Apron: A Stale Investment Thesis [Seeking Alpha]
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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US:NYSE Investor Relations:
investors.blueapron.com
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Source: Seeking Alpha
Summary 2017 appears to be shaping up to be the weakest year for IPOs I've seen in years. Despite much fanfare and hype around the years two behemoths, Blue Apron ( APRN ) and Snapchat ( SNAP ), neither show great long term potential. While Snap tapping the market makes sense on some level, Blue Apron's IPO appears bizarre to me. The company is far too young to trade on a public exchange. The pessimistic side of me thinks that the company looked at the right time to tap the markets to maximize their value, instead of when to grow the company. Compounding problems for Blue Apron, their not-yet-proven business model will be facing a much stronger competitor, Amazon ( AMZN ). Questionable product offering The first line of research I do into a retailer is trying the product. Blue Apron ships fresh ingredients to customer doors, to be prepared and cooked at home. Unfortunately, Blue Apron does not sell into Canada, so my research via my preferred method is limited. The next
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