Stitch Fix files for IPO, testing investor appetite for online retailers [CNBC]
Blue Apron Holdings, Inc. (APRN)
Last blue apron holdings, inc. earnings: 4/29 06:15 am
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Source: CNBC
Online personal shopping company Stitch Fix has filed for an initial public offering. The IPO will be the first test of investor reception to the newest breed of online shopping companies. It is likely to be watched closely by its e-commerce peers such as Warby Parker and Rent the Runway. The company did not state how much it expects to raise, but anticipates it will be valued at roughly $3 billion to $4 billion, sources familiar with the situations said. Stitch Fix is a variant on the popular e-commerce subscription box model, in which customers pay to have regular — often monthly — shipments of goods. These models are popular because companies can predict revenue, though some have struggled to balance the steep marketing costs they require with profitability. Stitch Fix, though, has focused on scaling its business with an eye to profitability. In fiscal 2017, the company reported $61 million in earnings before interest tax depreciation and amortization, down from $
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