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Stock impact report

UPDATE 2-BRF launches processed meats brand for cost-conscious shopper [Reuters]

BRF S.A. (BRFS) 
Last brf s.a. earnings: 11/11 04:01 pm Check Earnings Report
US:NYSE Investor Relations: ir.brf-global.com
Company Research Source: Reuters
UPDATE 2-BRF launches processed meats brand for cost-conscious shopper | Reuters Reuters Staff 3 Min Read (Changes headlines, adds details, updates share performance) SAO PAULO, Jan 9 (Reuters) - Brazilian food company BRF SA launched a new meats brand aimed at cost-conscious buyers, venturing into the discount market that represents about one-third of the country’s processed food sales, a company executive said on Tuesday. Some 14 products including sausages, hamburgers, and cold cuts will be sold and primarily distributed at cash-and-carry outlets, BRF vice president for Brazil, Alexandre Almeida, told reporters during a conference call. Sale are set to begin in February, the company said. The launch of the discount brand follows the lifting of antitrust restrictions last July, allowing BRF to target a segment that grew during the country’s recession. Antitrust agency Cade lifted brand limits established in 2011 at the time it approved the merger of Sadia and Perdigão, which created Show less Read more
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