Here’s why Chili’s slashing its menu by 40% is a good thing [MarketWatch]
Dine Brands Global, Inc. (DIN)
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Source: MarketWatch
Here’s why Chili’s slashing its menu by 40% is a good thing Experts say that Chili’s decision to slash its menu by 40% is a smart move for a company that, like other casual dining restaurants, needs something to separate itself from the competition. Chili’s, a restaurant chain that’s part of Brinker International Inc. EAT, +3.03% , said Friday that on Sept. 18 , menus nationwide will be reduced to 75 items, down from 125 appetizers, entrees, cocktails and more, the total reached in January. The chain launched in 1975 with a 25-item menu that included burgers, beer and margaritas. The new, reduced menu will give the chain the room to focus on its core menu of burgers, ribs and fajitas, the company said. “Over the years, like many bar and grill chains, Chili’s chased consumer trends, expanded the menu and tried to be all things to all guests, therefore compromising execution and resulting in a fuzzy food reputation,” Chili’s said in a statement. The restaurant industry has been in a
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