Star Wars toy sales fall as fatigue sets in [MSN Money]
Walt Disney Company (The) (DIS)
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Source: MSN Money
The warning signs for the toy industry started last year when “Cars 3” -- considered a surefire success -- proved lackluster for licensees like Mattel Inc. Quotes in the article Now, toymakers’ big bets on movie tie-ins look downright bleak. Playthings based on the “Star Wars” saga -- the franchise that kicked off the whole phenomenon four decades ago -- were down in 2017 despite a new film, “Star Wars: The Last Jedi,” in December during the all-important holiday-shopping season. Call it “Star Wars” burnout, or better yet “movie fatigue,” said Gerrick Johnson, an analyst for BMO Capital Markets. Hollywood and toymakers have fixated on toy-friendly films at a time when kids are increasingly turning to YouTube, Netflix and social media for entertainment. More than 20 major films, including “The Last Jedi,” had robust toy-licensing programs last year. A decade ago, it was about half that. Movie attendance in the U.S. has dropped almost 14 percent in
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- 4/3/24 - Form 8-K
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