How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups [The New York Times]
Meta Platforms, Inc. - Class A (FB)
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Source: The New York Times
By February 2016, after many nights and weekends of emailing Asian manufacturers and reading up on Food and Drug Administration compliance, the vision of a viable business was coming into focus. The pair had found an F.D.A.-approved manufacturer in Asia and figured out how to meet the necessary regulations. Still, Cogan was reluctant. He had been accepted to Wharton and had even put down a deposit. He believed that was the smarter option. At best, the contact-lens business would become a side project. Photo Credit Illustrations by Pablo Delcan. Rabbit: Imagewerks Japan/Getty Images. Before shelving their venture, they decided to try one more tack. They recruited two friends: Paul Rodgers, a buddy of Horwitz’s from Columbia who knew how to write computer code, and Dan Rosen, a friend of Cogan’s from Bronx Science who was handy with Adobe Photoshop and Illustrator. Together the four built what is known in the world of online retailing as a
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