The Ratings Game: Target filled 70% of online orders in stores, but missed another sales opportunity [MarketWatch]
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Source: MarketWatch
Target filled 70% of online orders in stores, but missed another sales opportunity Target Corp. fulfilled 70% of digital orders in stores during the November and December shopping period, but may have missed a second opportunity to sell customers merchandise, Neil Saunders, managing director of GlobalData Retail, said in his latest note. “[W]e also think Target needs to make stores more compelling so that those customers collecting items in shops browse and buy more while doing so,” Saunders said. One of the benefits of the buy-online-pickup-in-store (BOPIS) feature is the chance to draw in customers and entice them into spending a few extra dollars. Target TGT, +3.92% has the goods, but isn’t maximizing on that promise. “Target’s holiday-focused Wondershop is another example of a lost opportunity,” Saunders said. “Like last year, Target’s range of holiday decorations and sundries was comprehensive and, in our view, one of the best in the market. However, also like last year, Targe
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