New F1 boss aims to put fans first [Reuters]
LIBERTY MEDIA CORP CL A (LMCA)
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Source: Reuters
New F1 boss aims to put fans first LONDON Formula One intends to put fans first in a new era likely to see a big push into the United States while also protecting Europe's historic races, chief executive Chase Carey said on Tuesday. Speaking to Reuters a day after he replaced long-time supremo Bernie Ecclestone at the helm following the takeover by U.S. company Liberty Media, Carey outlined his immediate priorities. Formula One, he said, was neither efficient nor effective in its decision-making, cost too much to compete in, needed a more level playing field and had to abandon a divide-and-rule mentality. "Really what we want to create is more of a shared vision," said the 62-year-old American, saying the sport needed a new organization that enabled fans to engage live and on media platforms as never before. The United States, which currently has just the one race in Austin, Texas, represented a growth area. "We think there is a real opportunity to engage the American public in a new
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