Macy’s Strengthens Belief In Santa Through The Santa Project
Macy's Inc (M)
Last macy's inc earnings: 2/25 06:55 am
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Source: Business Wire
Holiday campaign comes to a close with outpouring of more than 7.3 million affirmations of belief in the form of messages, stories, photos, videos and views NEW YORK--(BUSINESS WIRE)-- This holiday season, the spirit of hope and joy prevailed as people across the country flooded the Internet with more than 7.3 million expressions of belief for The Santa Project, launched by Macy’s as part of its ninth annual Believe campaign. The nationwide movement captured the hearts of parents and children alike, aggregating responses about the importance of believing through #SantaProject on social channels. Along with Macy’s customers and employees, many celebrities got involved in the movement, including actress Elisabeth Rohm, U.S. Olympic gold medalist Laurie Hernandez, singer/songwriter Sarah McLachlan and singer/songwriter Grace VanderWaal. Everyone had a hand in creating positivity during the holiday season an
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