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Stock impact report

5 Ways Toymaker Mattel Wants to Be More Like Google [Fortune]

Mattel, Inc. (MAT) 
Last mattel, inc. earnings: 2/13 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.shareholder.com/mattel
Company Research Source: Fortune
Margo Georgiadis, the newish CEO of Mattel , is an unlikely leader for the 72-year-old toy manufacturer: The exec, profiled in the latest issue of Fortune and No. 49 on Fortune 's Most Powerful Women list , doesn’t come from a consumer products industry, but rather from Google . Georgiadis spent nearly a decade at the search giant, including six years as the head of the Silicon Valley company’s sales and operations in the Americas. Now, at Mattel's helm, she is tasked with bringing the maker of Barbie and Hot Wheels into the digital age. Not surprisingly, some of her first moves as CEO are undeniably “Googly”—not only pushing a tech-centric approach but also instituting a faster and less hierarchical culture. Here are five ways Georgiadis is Googlifying Mattel: Beefing up tech chops Earlier this summer, Georgiadis brought in a new chief technology officer: Sven Gerjets, the former CIO of Time Warner Cable. All of Mattel's existing technology resources have now b Show less Read more
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