PALIO and GSW to Operate as Singular Advertising Powerhouse Under GSW Brand
Syneos Health, Inc. - Class A (SYNH)
Last syneos health, inc. - class a earnings: 4/30 06:33 am
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Source: GlobeNewswire
RALEIGH, N.C., Jan. 22, 2018 (GLOBE NEWSWIRE) -- Syneos Health™ (NASDAQ:SYNH), the only fully integrated biopharmaceutical solutions organization, today announced that two of its advertising agencies, PALIO and GSW, will operate as one agency. PALIO will now fuse with GSW to deliver customers the best of both agencies’ integrated advertising and marketing solutions. The full advertising suite will now operate under the singular GSW brand. GSW and PALIO have collectively worked on more than 75 global brand launches, including 12 blockbuster launches across 12 different therapeutic categories. Their client rosters include large biopharma and med tech organizations tapping specialized services, and emerging companies who require a full suite of strategic, creative and digital solutions. Industry veteran, Sonja Foster-Storch, who joined GSW in August 2017, will remain President of GSW North America, providing strategic direction to help teams create brand experiences that drive result
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