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Stock impact report

Viacom's MTV sees first summer ratings growth in six years [Reuters]

Via Renewables, Inc. - Class A (VIA) 
US:NASDAQ Investor Relations: ir.viacom.com
Company Research Source: Reuters
Viacom's MTV sees first summer ratings growth in six years | Reuters 3 Min Read Sept 13 (Reuters) - Viacom Inc’s MTV network had its first summer of ratings growth in six years, the network told Reuters this week, a sign that the company is seeing progress wooing back coveted younger viewers who watch shows online. Viacom is in the midst of a turnaround to improve declining ratings and ad revenue by focusing on six core networks, including MTV under its new Chief Executive Officer Bob Bakish. Once known as the edgy network for cool kids, MTV lost its luster in recent years as the former Viacom management failed to invest in programming or a digital strategy. In recent months, MTV has brought in new creative talent, re-engineered a number of existing shows and made an effort to reach a younger audience through social media, said Chris McCarthy, who was named president of MTV last year. Turning MTV around is crucial for Viacom as it makes up about 15 percent of the company’s media netwo Show less Read more
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