Sir Martin Sorrell says Amazon's ad business is a 'pimple' but will 'grow violently' [CNBC]
WPP plc American Depositary Shares (WPP)
US:NYSE Investor Relations:
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Source: CNBC
show chapters Sir Martin Sorrell, the CEO of advertising agency giant WPP, believes that Amazon' s ad business is slated to grow violently, but he says it won't pose a threat to Google and Facebook . I referred to [Amazon] I think on CNBC before as a pimple, that's probably a little bit unfair, but it's certainly growing. It's becoming a bigger pimple, or a boil, or however you want to put it, Sir Martin Sorrell said on CNBC's Squawk Box on Friday. Amazon's advertising clout today is very small. This past year, WPP clients spent $5 billion on Google and $2 billion on Facebook for advertising, whereas Amazon only got $200 million. But he said in the next year, he plans to give the online marketplace $300 million for advertising. With these numbers, he expects Amazon's ad presence to grow violently. Amazon's position as an online marketplace gives it an advantage for transactional advertising. That [search] data will be controlled by Amazon an
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