B.C. creator of non-browning Arctic apple plans 'aggressive expansion' after positive U.S. test run [CBC (Canadian Broadcasting Corporation)]
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Source: CBC
B.C. creator of non-browning Arctic apple plans 'aggressive expansion' after positive U.S. test run Summerland, B.C., company has three genetically modified apples approved by federal agencies Following an "amazing" test run in select U.S. markets, the B.C. creator of the genetically modified, non-browning Arctic apple says an aggressive company expansion is on the horizon, though it will take time for the product to come to Canada. The Arctic apple, developed by Okanagan Specialty Fruits (OSF), was sold in a number of stores in the U.S. Midwest last year as part of a marketing test with customers. The apples were sliced and sold in 10-ounce grab-and-go bags that were a hit with consumers, according to creator Neal Carter. "We saw robust, positive results. The data was amazing," he said. "When people had a chance to see the apple and experience it and realize how fantastic it is, I think that that's a real game changer," he told CBC Daybreak South host Chris Walker. "That's what's a
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