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Stock impact report

StubHub Names the NFL’s Most Loyal Fans Ahead of Super Bowl LX

StubHub Holdings, Inc. Class A (STUB) 
Company Research Source: Business Wire
New report shows fandom runs deeper than wins and losses, with the Saints, Jets and Bengals fans topping loyalty rankings NEW YORK--(BUSINESS WIRE)--As the New England Patriots and Seattle Seahawks prepare to face off in Super Bowl LX on February 8, StubHub is shining a spotlight on the fans who prove that true fandom lasts far beyond the field.Today, StubHub released its Most Loyal Fans in Football report, a data-driven look at which NFL fanbases continue to show up big and buy tickets year after year — regardless of standings, losing streaks, or playoff hopes.Based on StubHub NFL ticket marketplace data across the 2024–25 and 2025–26 regular seasons, the report ranks fan loyalty using a composite index that measures the following:Repeat Buyer Rate: Percentage of buyers who purchase tickets to 2+ games for the same teamLate-Season Resilience: Ticket demand change when playoff hopes are eliminated (Sep-Oct vs Nov-Jan)Losing Streak Resilience: Total ticket sales during 3+ game losin Show less Read more
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