Corona Premier® Launches ‘Premier Side of Light' Campaign and Appoints New Director of Lifestyle Matt James [Yahoo! Finance]
Constellation Brands, Inc. (STZ)
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Source: Yahoo! Finance
Corona Premier x Matt James x Barry's Corona Premier x Matt James x Barry's Corona Premier x Matt James x Barry's CHICAGO, April 26, 2024 (GLOBE NEWSWIRE) -- Corona Premier, the celebrated Mexican premium light beer brand, is excited to reveal a new creative campaign and announce the appointment of its new Director of Lifestyle, Matt James. The former college football player, entrepreneur, author, and reality television personality shares many of the same values of Corona Premier, making him a natural fit for this inaugural role. “I'm thrilled to join the Corona family and serve as the first-ever Director of Lifestyle at Corona Premier,” said Matt James. “To me, good times are always better when shared with friends. I love that Corona Premier celebrates those moments as well and champions an active lifestyle. Having a platform to help hype and motivate others to do the same is really exciting.” As the Director of Lifestyle, James will serve as the brand's ultimate “Hype Fri
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- Constellation Brands Full Year 2024 Earnings: In Line With Expectations [Yahoo! Finance]Yahoo! Finance
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