Corona® Unveils Refreshed “La Vida Más Fina™” Campaign Starring Pedro Pascal [Yahoo! Finance]
Constellation Brands, Inc. (STZ)
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Source: Yahoo! Finance
CHICAGO, May 22, 2024 (GLOBE NEWSWIRE) -- With summertime just around the corner, the Corona family of brands is welcoming “Corona season” with a vibrant evolution of its “La Vida Más Fina” campaign. The new campaign highlights the bilingual acting talents of Emmy Award–nominated and SAG Award–winning actor Pedro Pascal. Pascal's playful delivery and laid-back style punctuates the core theme of the campaign that La Vida Más Fina (translated as “The Fine Life”) is a state of mind — an active choice to let go and find the fine in life all around you. “I'm proud to partner with an iconic brand like Corona,” said Pedro Pascal. “Working with Corona is a reminder to sit back, let go, and appreciate the moment, and I couldn't be more proud to help define the next chapter of La Vida Más Fina.” As is printed on every bottle and can, Corona is crafted to be La Cerveza Más Fina (the finest beer), and the campaign brings this classic positioning to life in bold new ways. Marked by several co
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