Modelo Commits $500,000 to #FirstRespondersFirst, Supporting Healthcare Workers on the Frontlines of the COVID-19 Pandemic
Constellation Brands, Inc. (STZ)
Last constellation brands, inc. earnings: 4/3 07:30 am
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Source: Business Wire
NEW YORK--(BUSINESS WIRE)--Modelo, the beer brewed for those with The Fighting Spirit™, announces a partnership with #FirstRespondersFirst, an initiative of Harvard T.H. Chan School of Public Health, Thrive Global, and the CAA Foundation to support U.S. healthcare workers battling against COVID-19. Modelo’s commitment includes a $500,000 donation to the initiative to provide essential supplies, equipment, and resources to protect healthcare workers on the frontlines. Additionally, Modelo will redirect marketing resources to help raise awareness of #FirstRespondersFirst via a national television advertising campaign airing this spring.#FirstRespondersFirst is a fund administered by the Entertainment Industry Foundation (EIF), a Charity Navigator 4 Star Charity that meets all 20 BBB Charity Standards. The initiative’s goal is to provide first responder healthcare workers with physical and psychological resources they so desperately need as they serve on the frontlines of the COVID-1
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