Tap These Bottles of Wine with Your Phone to Learn About Their Makeup [Fortune]
Last constellation brands, inc earnings: 10/3 07:30 am
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US:NYSE Investor Relations: cbrands.com/investors
Pinterest In 2015, fifth-generation winemaker Joseph Wagner sold his iconic Pinot Noir brand, Meiomi, to Constellation Brands for $315 million Now, four years later, Wagner, who was raised on the fields of Caymus Vineyards “It was the first brand that we created after selling Meiomi,” says Wagner. “We created Boën The wine uses grapes from Sonoma, Monterey, and Santa Barbara county. It’s been in the works for a while, something special to start offering when the non-compete came up. “Now it's time to showcase what these three coastal regions can do to create an extremely well-balanced Pinot Noir,” Wagner says. When customers go to buy that Pinot Noir, they’ll also have the unique opportunity to learn more about it by tapping their phone on the top of the bottle. Bottles of the Tri-Appellation Pinot, as well as the Boën Chardonnay, will have cards on the necks on the bottles prompting buyers to “tap the cap.” With an NFC-equipped phone, oenophiles will be taken to an online portal wher
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