Why Anheuser-Busch is crushing it, even as Americans drink less alcohol [Business Insider]
Constellation Brands, Inc. (STZ)
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Source: Business Insider
Have an account? Log in Americans aren't drinking as much alcohol, but shares of Anheuser-Busch are the highest since 2000. Key pivots towards premium and non-beer products are paying off. Wall Street analysts are overwhelmingly bullish about the company's future prospects. Americans are drinking less alcohol. Whether it's because of rising costs, shifting social dynamics , or the emergence of greener alternatives , beer and booze consumption is at the lowest on record But that hasn't stopped shares of alcohol behemoth Anheuser-Busch from ascending to their highest level since 2020. That stock gain has accelerated in 2026, and reached a fever pitch on Thursday after the company reported well-received earnings that eased worries over a demand collapse. So what gives? Why is the world's biggest beer producer thriving as alcohol loses its foothold as an American cultural staple? It can be broken down into five main reasons: 1. A shift towards premium and non-beer product
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