3 Ways To Gather Customer Insights On Instagram Stories [Forbes]
SVMK INC COMMON (SVMK)
Last svmk inc common earnings: 2/13 04:02 pm
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Source: Forbes
An often overlooked aspect of social media is its relationship to customer insights and feedback. So many times, brands look at social media as a bullhorn announcing activities instead of focusing on cultivating community. Luckily, there are features that enable two-way communication between customers and brand.Currently, one of the hottest communications channels is Instagram Stories. As more and more social media users are— which is content that disappears after 24 hours — there is robust first-party data. Here are three ways to use Instagram Stories to build relationships with customers and glean more into their insights.Encourage direct messagingDirect messaging on Instagram is becoming increasingly commonplace—some see it as the new email for Gen Z. The best part with Instagram Stories is that each story has an option to reply either through emoji or direct message. For example, if a post that includes a new product gets a lot of fire emojis or hearts, you know that it’s a hit fr
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