How To Analyze Your Customer Experience To Grow Your Business [Forbes]
SVMK INC COMMON (SVMK)
Last svmk inc common earnings: 2/13 04:02 pm
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Source: Forbes
PHOTO Getty For the past several years, we've been telling our clients that by 2020, providing a seamless customer experience will be more important than price or the product itself. Most consumers are willing to pay a few more dollars or sacrifice minor product features for the simplicity of a well-constructed, thorough customer experience. Today's customers gravitate toward companies that not only recognize their problems but provide a simple solution and personalize their experience along the way. Customer experience analysis involves evaluating, monitoring and optimizing the customer experience through each step of their journey. Companies must invest time and resources into this type of analysis to maximize customer adoption, retention and, ultimately, revenue. At PowerChord, we carefully analyze our clients' steps — from initially working with one of our sales representatives, then onboarding and implementation, through to software launch, and engagement and training over time.
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