From SurveyMonkey To Momentive: A Behind-The-Scenes Look At The Relaunch Of A 20-Year-Old Tech Company [Forbes]
SVMK INC COMMON (SVMK)
Last svmk inc common earnings: 2/13 04:02 pm
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Source: Forbes
By Leela Srinivasan, CMO, MomentiveIt isn’t every day that you get to launch a new brand — let alone relaunch a 20-year-old tech company. But this week, we’re doing both. SurveyMonkey has become Momentive, a leader in agile experience management. Our customers are innovators within their industries and our platform delivers fast, high-quality insights that help them shape what’s next. We empower decision-makers to establish programs quickly and make the right calls within hours or days, not weeks or months, because timing is everything in modern experience management. We bring the speed and agility our customers want.This change represents more than just a bright new logo and company name — we are retooling both our brand architecture and our story to align with our customers’ needs and company priorities. SurveyMonkey will remain our surveys product brand, with GetFeedback alongside it as our signature product brand in the customer experience category, while Momentive gives us an opp
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