7-Eleven Is Testing a Bigger Convenience Store With More Stuff on Shelves [BNN Bloomberg (Canada)]
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Source: BNN Bloomberg
consumer appetite for a bigger version of its 7-Eleven outlets carrying a broader range of choices. The retailer unveiled a new store in Chiba prefecture, a suburb of Tokyo, that will have more than twice the number of products and is almost double the size of regular 7-Elevens. Seven & i says that for the project to be successful, it needs to see figures exceeding the ¥700,000 ($4,600) average daily sales that a typical outlet makes, given the increase in operational and other costs. Convenience stores, also called conbini in colloquial Japanese, are ubiquitous and essential to daily life in Japan. Unlike their US counterparts, 7-Elevens in Japan offer everything from fresh food to concert tickets to delivery packages in one place. Still, the retailer is betting that it can draw in a wider range of consumers by adding more food choices and household goods. “Our stores are currently not as popular with women, families and younger people,” Keisuke Yamaguchi, an executive officer
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