Swatch store mobbed by watch buyers after new tie-up with Omega [Yahoo! Finance]
SWATCH GROUP AG UNSP/ADR (SWGAY)
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Source: Yahoo! Finance
Snaking queues were seen outside the Swatch Covent Garden store on Tuesday, with the site being one of five shops where the company was selling its ‘MoonSwatch: Mission To The MoonPhase' pieces. The watches are part of a series of successful Omega-Swatch launches after the pair rolled out the MoonSwatch collection in 2022. Both companies are part of the Swatch Group. Each of the 11 watches under the MoonSwatch range was named after one of the planets, as well as the Sun and the Moon. At the time, thousands of shoppers queued up to buy them with stores only allowed to sell one per person. The Carnaby Street store was forced to close after just half an hour following chaotic scenes. The MoonSwatch range is a nod to Omega's well-known Speedmaster Moonwatch Professional watches, which was famously worn by astronauts including Buzz Aldrin. At stores such as Goldsmiths, watches from the Omega Speedmaster range sell for anywhere up to £86,000. The MoonSwatch pieces, meanwhil
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