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Q&A With Aliénor Massenet, Senior Perfumer Of Symrise [Forbes]

SYMRISE AG UNSP/ADR (SYIEY) 
NASDAQ:AMEX Investor Relations: symrise.com/investors
Company Research Source: Forbes
Aliénor Massenet is the “nose” behind Buly Memo Paris Formula 1 Designer Parfums Symrise What are some of your favorite ingredients to use? In nearly all of my fragrances, I use labdanum or myrrh for different reasons. One is for spiritual reasons. Secondly, they give a licorice flavor in the background that gives some sexiness. How long does it take you to create a perfume? There are no rules. One fragrance took me five years. I made another fragrance in one week; it’s one of the best-sellers of the brand. Some fragrances, you can be blocked: you start, but it’s missing something and you turn around and around. On my desk, I have so many little accords and notes. I have boxes where I put my different projects, but I have thousands of different fragrances either nearly finished or at the starting point. It’s like when you’re solving a puzzle or when you’re making a dress or even a painting. I’m quite inspired by painting. A painter can start his painting, leave it for a month and then Show less Read more
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