The Newest Release From Elijah Craig: A Cologne? [Forbes]
SYMRISE AG UNSP/ADR (SYIEY)
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Source: Forbes
Elijah Craig, the storied Kentucky bourbon brand often credited with pioneering charred-oak barrel aging, is reimagining its signature whiskey as a fragrance. The new launch: Char No. 3 Cologne , a scent promising to bottle the “spirit of bourbon” for the nose rather than the palate. Char No. 3 takes its name from the Level 3 char dark oak barrels used in every batch of Elijah Craig Bourbon. The brand says the scent captures that pivotal moment when “fire meets oak,” a transformation that can give bourbon depth and character Fragrance house Symrise developed the formula based on a study of those charred staves, while boutique brand Crafting Beauty handled formulation and manufacturing. The result is a scent profile with bright botanical top notes of juniper berry and orange blossom over smoky mid-notes of nutmeg, charred oak and birch wood. The spray is long-lasting, and above all, bold. Priced at $49.99, Char No. 3 is now available for pre-order, with additional limited quanti
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