44-year-old CEO built his side hustle into a business valued at $1 billion using this one ‘superpower' [CNBC]
AT&T Inc. (T)
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Source: CNBC
The key to his success, he says: He's not fazed by the risk of launching a new venture, or by the inevitable setbacks that follow. “When it comes to entrepreneurship, my superpower is all about just beginning. It's very easy for me to start, because that's just who I am,” says Sonnenberg, 44, the co-founder and CEO of employee rewards platform Awardco. And when he experiences obstacles with his business, “I just pivot really fast, because I know it's going to work,” Sonnenberg says. “You just have to have that level of confidence.” Founded in 2011, Awardco was most recently valued at $1 billion following a $165 million funding round in May. Clients like AT&T and Hertz use its platform, which gives employees reward points they can redeem for millions of items on Amazon Business' marketplace. Sonnenberg started working on Awardco after his previous company WholesaleMatch, which he'd started in college, was named as a defendant in a civil lawsuit brought by the Federal Trade Commi
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News
- AT&T to Webcast Fireside Chat with John Stankey at the UBS Global Media and Communications Conference on Dec. 9PR Newswire
- AT&T to Release Fourth-Quarter 2025 Earnings on Jan. 28PR Newswire
- What Do You Know About Black Friday? [The New York Times]The New York Times
- Bernstein Reiterates a Buy on AT&T Inc. (T), Keeps the PT [Yahoo! Finance]Yahoo! Finance
- 77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&T Business Holiday Shopping SurveyPR Newswire
T
Earnings
- 10/22/25 - Miss
T
Sec Filings
- 12/2/25 - Form 4
- 12/2/25 - Form 4
- 12/2/25 - Form 4
- T's page on the SEC website