AT&T brings ad unit Xandr under WarnerMedia ahead of HBO Max launch [Reuters (UK)]
AT&T Inc. (T)
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Source: Reuters
AT&T brings ad unit Xandr under WarnerMedia ahead of HBO Max launch - Reuters 1 Min Read (Reuters) - AT&T Inc ( T.N ) said on Thursday it will bring its advertising unit Xandr under its WarnerMedia label, which is set to launch its streaming channel HBO Max in May. The move comes two months after Xandr Chief Executive Office Brian Lesser resigned from the company. AT&T launched Xandr in 2018 to offer partners a better way to target ads to consumers using data collected from phone, internet and TV services. Xandr also has partnered with Walt Disney Co ( DIS.N ) and AMC Networks to make it easier for advertisers to buy TV commercials across the networks. Reporting by Neha Malara in Bengaluru; Editing by Ramakrishnan M. All quotes delayed a minimum of 15 minutes. See here for a complete list of exchanges and delays. © 2020 Reuters. All Rights Reserved.
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News
- AT&T to Webcast Fireside Chat with John Stankey at the UBS Global Media and Communications Conference on Dec. 9PR Newswire
- AT&T to Release Fourth-Quarter 2025 Earnings on Jan. 28PR Newswire
- What Do You Know About Black Friday? [The New York Times]The New York Times
- Bernstein Reiterates a Buy on AT&T Inc. (T), Keeps the PT [Yahoo! Finance]Yahoo! Finance
- 77% of U.S. Consumers Would Complete All Holiday Shopping at Small Businesses, According to Latest AT&T Business Holiday Shopping SurveyPR Newswire
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Earnings
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Sec Filings
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- 12/2/25 - Form 4
- T's page on the SEC website