Carriers swap discounts for targeted promos to boost ARPU, convergence, and retention [Yahoo! Finance]
AT&T Inc. (T)
Last at&t inc. earnings: 4/22 06:54 am
Check Earnings Report
US:NYSE Investor Relations:
en.wiktionary.org/wiki/at
Company Research
Source: Yahoo! Finance
discounts but mechanisms to control customer behaviour, including upgrade timing, plan selection, multi-line attachment, and churn risk. Source: GlobalData Pricing and Promotions, Handset Daily Promotions US, March 2026. Verizon: Premiumization leader with the strongest laddering Verizon is the most assertive in using handset promotions to force plan migration. Trade-ins and upgrade offers dominate, but value is explicitly gated by unlimited tier, with the richest credits tied to Verizon's Unlimited Ultimate. New-line offers are broad enough to keep switcher momentum, while existing customers face tighter requirements—confirming Verizon's intent to monetise its base. AT&T: Most repeatable, retention-weighted value system AT&T is optimising for predictable growth and controlled acquisition costs, with convergence and digital user experience as retention multipliers. AT&T's mix (bundles, trade-ins, and free subscriptions) points to a scalable value architecture designed to be
Show less
Read more
Impact Snapshot
Event Time:
T
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
T alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
T alerts
High impacting AT&T Inc. news events
Weekly update
A roundup of the hottest topics
T
News
- US Mobile Is Getting Into the Home Internet Business by Pairing With Starlink [CNET News]CNET News
- US Mobile Is Getting Into the Home Internet Business by Pairing With Starlink [CNET News]CNET News
- What SpaceX's expanded Starlink coverage means for the IPO [Yahoo! Finance]Yahoo! Finance
- Starlink, US Mobile announce $47 bundle to supercharge subscriptions ahead of SpaceX IPO [Yahoo! Finance Canada]Yahoo! Finance Canada
- Starlink, US Mobile announce $47 bundle to supercharge subscriptions ahead of SpaceX IPO [Yahoo! Finance]Yahoo! Finance
T
Earnings
- 1/28/26 - Beat
T
Sec Filings
- 4/2/26 - Form 4
- 4/2/26 - Form 4
- 4/2/26 - Form 4
- T's page on the SEC website