CJ Cup Byron Nelson's title sponsor brings new flavor to a beloved local institution [USA TODAY]
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Source: USA TODAY
at least one dish he'd serve at his Champions Dinner the following year: Tteokbokki, a simmered spicy rice cake noodle dish with minced meat. “I think American people would love it,” he said. Lee is back at TPC Craig Ranch this week where he has experienced great success and also where the tournament has a new flavor. Lee's biggest sponsor, CJ, a South Korea-based holding group with a presence in food, retail, logistics, media and biotechnology, has stepped in to replace AT&T as the title sponsor of the Tour's annual stop to the Dallas Metroplex. The CJ brand has had a consistent presence in professional golf through ambassadors such as Ben An, Sungjae Im, Si Woo Kim and Lee, and has been associated with the PGA Tour dating to 2017 when the Tour hosted its first event in South Korea on Jeju Island. But due largely to the outbreak of COVID-19, which prevented travel to Korea, the tournament has bounced around from Las Vegas to Ridgeland, South Carolina. Finally, the CJ Cup is putti
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