Grover To Roll Out Mobile Data Plans In Tie-Up With Gigs [Forbes]
AT&T Inc. (T)
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Source: Forbes
Users can rent devices on Grover.Electronics rental marketplace Grover is rolling out its own mobile network plans to its customers in the US through a partnership with Gigs.Grover lists devices like smartphones, smartwatches and other devices that require mobile data plans and is rolling out Grover Connect to offer such data plans with these device rental programs.Germany’s Gigs has built an API that allows companies to set up a mobile virtual network operator (MVNO) to offer data plans to customers.Michael Cassau, chief executive of Grover, said offering plans opens up a new revenue stream for the company through the devices that its customer rent."Our first tests demonstrated that with our own mobile virtual network, our activation rates have improved significantly, which leads to higher customer satisfaction and ultimately to stronger customer loyalty," Cassau said.Gigs co-founder Dennis Bauer said that establishing an MVNO gives Grover an advantage in competing with the tradition
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