How Bad Will Coronavirus-Fueled Cord-Cutting Get? [The Motley Fool]
AT&T Inc. (T)
Last at&t inc. earnings: 4/22 06:54 am
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Source: The Motley Fool
John Stankey, the new CEO ofAT&T(NYSE:TComcastNASDAQ:CMCSAWhile consumers are spending more and more time sitting on their couches with the television on, cord-cutting is still a major threat to the pay-TV industry. In a recent BII consumer survey, % of Americans said they're planning on cancelling their pay-TV service because of the coronavirus pandemic. That would be about million more subscribers lost for both AT&T and Comcast.Some subscriber losses may be temporary, but it looks like most of them will leave cable behind for good.Image source: Getty ImagesWho's only saying goodbye for now?There are two groups that might only be temporary cord-cutters: businesses and sports fans.Bars, restaurants, and hotels don't have much demand for cable television right now, so it shouldn't be a surprise for many to leave their TV subscription behind in April. Business customers represent a sizable portion of AT&T and Comcast's subscriber bases not included in the BII survey. Comcast had nearly
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T
Earnings
- 1/28/26 - Beat
T
Sec Filings
- 3/5/26 - Form FWP
- 3/5/26 - Form 424B5
- 3/4/26 - Form 25-NSE
- T's page on the SEC website